Security of data for customers is the process of securing information from https://dataroommanage.blog/the-five-best-examples-of-horizontal-integration/ cyberattackers or accidental leaks, as well as other breaches. CX leaders who are adamant about this strategy can deliver tailored experiences that build confidence with customers, boost customer loyalty and increase the bottom performance.

If it’s PII (personally identifiable information), PII and medical records, financial data or even social security numbers, making sure that you keep your customers’ personal information secure is essential for maintaining a trusting relationship. It’s also essential to abide by the laws regarding privacy of data, which vary from region to region (PIPEDA is Canada, HIPAA is the US, and GDPR is the EU).

To ensure that only employees who require access to sensitive customer data have it, set up roles based on the employee’s specific job responsibilities and assign permissions accordingly. It is important to ensure that access rights are updated when an employee’s job is changed or changes jobs. It’s also a good idea to secure the data in transit and in the rest of the data using tools like 256-key encryption for email communications or file-level encrypted on servers and systems.

Also, be sure to crosscut or shred any paper copies of customer data before discarding them. If computers are being shut down clean the hard drive clean or physically destroy it to stop any data from falling into the wrong hands. This simple, proactive step can drastically reduce the risk of data breaches.